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If they help produce your brand, they’ll already know you. Meaning… they’ll likely have the capacity to develop and execute strategies on the behalf much faster than they are able to with new purchasers.
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In late April 2021, the Ministry of State Protection announced that it had been introducing quite a few new actions to fight alleged infiltration by "hostile forces" of Chinese corporations and other establishments. These measures include things like drawing up a list of organizations and corporations thought to be susceptible to foreign infiltration and requiring them to acquire security measures.